| Used to gauge customer traffic, including hourly traffic, peak traffic times, daily trends, gender, and group size, the IRIDIUM tool is linked with cameras that capture a series of photos of customers entering the retail location. Analyzing the pictures to find the highest quality image within the center of the frame, the date, time, and weather conditions are recorded with each image. Ultimately, the ability to track this information and “people count,” helps management to have enough sales staff on the showroom floor and create a conversion rate based on daily sales. |
