A compliment to traditional marketing efforts, digital media marketing is a powerful, and affordable, way to reach your electronically connected customer base. From regularly scheduled newsletters, to communicating new product launches, or simply sending a “thank you for your business,” the IRIDIUM tool interfaces with Mail Gun, a third-party vendor that specializes in mass email marketing*. Within the Mail Gun interface, opens, click throughs, and bounce rates are tracked for each unique email campaign, including the ability to see which items people are most interested in. Importing content into the campaign from HTML emails or developing it externally, how and what you communicate is easy to configure within the email template.

Pulling email address into Mail Gun from the IRIDIUM tool database helps eliminate the time-consuming task of creating lists or importing data from tables and spreadsheets. Having a “real time” account of each customer’s purchase history is a powerful way to target marketing campaigns based on information like past purchases or interest in specific products or services.

For companies offering delivery service, surveys can be automatically distributed as well as reminders, billing information, and thank you notes. For deliveries, an “add on” to email communication is sending out text alerts reminding customers they have an upcoming delivery or appointment (this requires an account with a third-party mass text company).